Merav Ben-David is an ecologist and professor who was the Democratic Nominee from Wyoming for US Senate in 2020. While running in a heavily Republican State, the campaign sought out new ways to reach voters on issues that matter. 

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Cutting ads for TV, Digital, and radio, we came up with a series of ads with a common tone to share Ben-David's vision for the state and the country. Ben-David would go on to win the most votes of any Democratic nominee in the state in two decades.